“As a country, Switzerland is very decentralized,” said Jérôme Lambert, chief executive of Montblanc. “Every valley has an owner or organization that has a dynamic, small city center. That created a very natural extension of the traditional watchmaking way. It was not the same case in England, Germany or France, where it was very much centralized in big cities.”
.... Quantity, however, did not imply quality.
“The Swiss were able to produce ‘fake watches’ that looked like English or French watches but were of lower quality,” he said
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