New Shopping Behavior Poses Retail Risks
By Matt Townsend
It’s a retail maxim followed by everyone from Best Buy Co. to Foot Locker Inc. (FL): Get shoppers in the door and then sell them stuff they didn’t plan on buying. Impulse purchases require people to browse the aisles, however, and that’s happening less and less these days because Web-savvy consumers often already know what they plan to buy and simply pick it up and leave, said Bill Martin, the chief executive officer of ShopperTrak.
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