Sorry, Brazukas

Brazil's Ridiculous $80,000 Jeep Grand Cherokee

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The 2012 Jeep Grand Cherokee is viewed on the floor of the New York International Auto Show. Brazilians love this car so much they are willing to pay over 80 grand for it.

One might think that paying $80,000 for a Jeep Grand Cherokee means it comes equipped with wings and gold plated rims. But in Brazil, it comes standard.
The 2013 Jeep Grande Cherokee cost Brazilians a stellar R$179,000, or roughly $89,500. Import duties and other taxes make it so that the Brazilian buying a muscular Jeep Cherokee could have bought three of them if they were living in Miami like their friends. In the U.S., the 2013 Jeep Grand Cherokee will run you about $28,000....
There is no reason other than massive taxation of more than 50 percent and consumer naivete that thinks paying the sticker price of a BMW X5 is the same value as buying a Cherokee. Sorry, Brazukas…there is no status in a Toyota Corolla, Honda Civic, Jeep Grand or Dodge Durango. Don’t be fooled by the sticker price. You’re definitely getting ripped off.
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