Ressaca pós Copa

Get Ready for a Massive World Cup Hangover, Brazil

• Andrew Zimbalist

June 27, 2014

Brazil is throwing a party that, in the end, will cost it somewhere between $15 billion and $20 billion, according to a report in Sports Business Journal. FIFA keeps the revenue from TV rights, tickets, corporate sponsorships and marketing. Brazil gets to keep, in my estimate, around $500 million from tourist spending. That’s not a very favorable equation.

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