sexta-feira, 29 de julho de 2016

Resistência contra inovação

Humans once opposed coffee and refrigeration. Here’s why we often hate new stuff.

Humans have a habit of stalling their own progress. From coffee to mechanical refrigeration to genetically altered food, history is littered with innovations that sparked resistance before becoming fixtures in everyday life. The same theme is playing out today as some lawmakers and consumers question the safety of driverless cars, the economic impact of automation or the security of mobile banking
In hindsight, opposition to innovations such as mechanical farm equipment or recorded music may seem ludicrous. But the past 600 years of human history help explain why humans often oppose new technologies and why that pattern of opposition continues to this day. Calestous Juma, a professor in Harvard University’s Kennedy School of Government, explores this phenomenon in his latest book, “Innovation and Its Enemies: Why People Resist New Technologies.”
Cover for 

Innovation and Its Enemies

Innovation and Its Enemies

Why People Resist New Technologies

Calestous Juma

  • Explains the roots of resistance to new technologies - and why such resistance is not always futile
  • Draws on nearly 600 years of economic history to show how the balance of winners and losers shapes technological controversies
  • Outlines policy strategies for inclusive innovation to reduce the risks and maximize the benefits of new technologies

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